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Amaury Guenant - Freelancer Google Analytics (GA4) & Google Ads
Freelancer Portfolio
Lecturer profile
Amaury Guenant
Current Role
Performance Marketing & Tracking Manager @Shore (a group.one company)
Freelance Expertise
Google Ads / GA4 / Google Tag Manager / Web Tracking - Server Side Tagging / JavaScript
Lecturer
Ecomex Business Academy
Location
Munich, Germany
Top Skills
Performance Marketing
Data & Analytics
Mentoring & Training (all levels)
Certifications
Server-side Tagging In Google Tag Manager
Partying with Larry Page (Google founder) ….
Summary
Experienced Performance Marketing & Analytics expert with a proven track record since 2003. As an early Googler at Google France (Paris), I provided premium support and optimized large AdWords accounts with budgets exceeding €100K per month. I also trained numerous web marketing agencies, enabling their staff to become AdWords Certified.
Since 2019, I’ve been helping businesses unlock the full potential of their Web Analytics. I specialize in Google Marketing Platform tools like Google Ads, Google Analytics, Tag Manager, and Looker Studio. By setting up advanced tracking and making data more actionable, I empower companies to make smarter decisions.
Expert support & training:
Whether you need hands-on help or want to learn more about tracking and web analytics, I offer expert support or training to improve your setup and make data-driven decisions with confidence.

Google Ads – Tracking & Performance Optimization:
I help you set up and optimize your Google Ads tracking so you can focus on what truly drives results—without wasting budget on guesswork.
  • Track what matters: Set up campaigns with Enhanced Conversions tracking to improve campaign efficiency
  • Get a full customer view: Connect offline conversions or CRM data to Google Ads to understand the entire customer journey.
  • Make data-driven decisions easily: Create custom dashboards in Looker Studio for clear insights into campaign performance.
  • Boost efficiency & ROI: Use First Party and automated bidding strategies to lower costs and maximize returns.
Google Analytics G4 & Google Tag Manager:
Bad tracking leads to bad decisions. I ensure your GA4 and GTM setup is rock-solid, giving you reliable data to grow your business.
  • Accurate & actionable data: Audit and improve your GA4 & GTM setup to ensure you're collecting useful insights.
  • Better tracking, better insights: Set up and optimize dataLayers for precise event tracking on large websites.
  • Unlock e-commerce potential: Implement GA4 e-commerce tracking to measure sales, product interactions, and customer behavior.
  • Speed, security & reliability: Set up Server-Side Tagging to enhance page speed, data security, and tracking accuracy.
  • Track anything you need: like form submissions, video views, button clicks, PDF downloads, funnel abandonment…
  • Maximize ad performance: Set up Enhanced Conversion Tracking for better targeting and higher conversions.
Cookie Banner for GDPR:
GDPR compliance doesn’t have to mean losing valuable data. I help you implement a cookie banner that balances user privacy with effective tracking.
  • Find the right solution: Get expert advice on the best way to implement a GDPR-compliant consent banner.
  • Seamless user experience: Set up and customize a banner that aligns with your business needs.
  • Privacy meets performance: Deploy Google Consent Mode V2 to maintain data collection while respecting user choices.
➡ Let’s take your tracking and analytics to the next level! Book a free 30-minute consultation today.
Customer Reviews
"Managed complex GA4 set-up and solved tracking issues with excellent results for us. Amaury is great to work with, so we are likely to engage again." Lisa - Bike Club
"We brought Amaury in to audit and provide recommendations for our Google campaign. He is very knowledgeable and provided key insights to help us improve our execution. We look forward to continuing our discussions and working relationship with Amaury." Glen - Island Digital Marketing
"We had a successful workshop on the topic of server-side tagging. Amaury supported us very well with his in-depth knowledge of GTM and GTM server-side." Florian - netzeffekt GmbH
Experience

paidSearch.expert
Freelancer: GA4 / Google Ads / Google Tag Manager / GDPR Cookie Banner
March 2019 - Present (6 years)
Munich, Germany

group.one
Head of Performance Marketing & Tracking Manager
September 2017 - Present (7 years 6 months)
Munich, Germany
Shore (part of group.one since 2024) is the leading provider of cloud-based business solutions for small and medium-sized companies.
  • Management & optimization of Performance Marketing initiatives
  • Consulting on Web Analytics / Performance Marketing for companies part of group.one

ecomex Business Academy
Remote Lecturer
September 2024 - Present (6 months)
Munich, Germany
Ecomex offers business coaching and digital marketing training, focusing on practical skills and career growth.

Auto Europe Deutschland
Head of Performance Marketing
July 2011 - December 2015 (4 years)
Munich, Germany
Managed SEA, Display & Email Marketing for Auto Europe's European branch.
Led a team of 8, negotiated media deals, set budgets, defined marketing goals, and oversaw daily performance.

Insparx GmbH
Performance Marketing Manager
September 2008 - June 2011 (3 years)
Munich, Germany
Managed SEA accounts (Google Ads, Yahoo Search, Bing Ads), conducted A/B and multivariate tests, analyzed performance, and handled budgeting and target setting.

Google France
Associate Account Manager
July 2005 - August 2008 (3 years)
Paris, France
Managed strategic agency accounts (media, SEM/SEO) at Google, provided training on Google products, supported EMEA 3rd party programs, and led AdWords certification sessions.

Google France
Account Strategist
March 2004 - June 2005 (1.5 year)
Paris, France
Analyzed campaign performance to optimize ads, promoted ROI-driven strategies, and trained large customers on various Google products.
Languages
Amaury Guénant
München

inhouse.sea@gmail.com