Freelancer GA4 Google Tag Manager Google Ads
Freelancer Portfolio
Lecturer profile
Amaury Guenant
Current Role
Performance Marketing & Tracking Manager @Shore (a group.one company)
Freelance Expertise
Google Ads / GA4 / Google Tag Manager / Web Tracking - Server Side Tagging / JavaScript
Lecturer
Ecomex Business Academy
Location
Germany and France
Top Skills
Performance Marketing
Data & Analytics
Mentoring & Training (all levels)
Certifications
Server-side Tagging In Google Tag Manager
Partying with Larry Page (Google founder) ….
Summary
I started to work in Paid Search in 2003 and was one of the first Googlers to be hired at Google France (Paris). As part of the premium support team, I optimized very large AdWords accounts, usually above 100K€/monthly budget. My role was also to train web marketing agencies so their staff could become AdWords Certified. Since 2019 I help companies that need assistance with Web Analytics and tracking implementation projects. This englobes tools from the Google Marketing Platform such as Google Analytics, Google Tag Manager and LookerStudio.
Get expert support and training in
Google Ads:
  • Google Ads expert with advanced conversion tracking and enhanced measurement techniques
  • Specialized in offline conversion upload and CRM data integration
  • Proficient in Looker Studio for creating comprehensive campaign performance dashboards
  • Implement sophisticated audience segmentation and machine learning bidding strategies
Google Analytics G4 & Google Tag Manager:
  • Customize & improve your current GA4/GTM setup to get the most out of Google Analytics.
  • Audit and implement dataLayers for any large website, improving the data collection process.
  • Implement GA4 e-commerce tracking on any type of websites.
  • Implement Server Side Tagging with GTM on any type of websites using tag management systems like stape.io or Addingwell.
  • Track all-important user actions that will help with campaigns optimization and ad targeting.
  • Event tracking associated with Custom Dimensions and Custom JavaScript variables for any complex data collection requirements
  • Google Ads Dynamic Remarketing and Enhanced Conversion tracking setup
Cookie Banner for GDPR:
  • Advise on how the cookie consent banner should be implented to comply with GDPR
  • Cookie consent banner setup and customization based on your own requirement
  • Google Consent Mode V2 Deployment
Customer Reviews
"Managed complex GA4 set-up and solved tracking issues with excellent results for us. Amaury is great to work with, so we are likely to engage again." Lisa - Bike Club
"We brought Amaury in to audit and provide recommendations for our Google campaign. He is very knowledgeable and provided key insights to help us improve our execution. We look forward to continuing our discussions and working relationship with Amaury." Glen - Island Digital Marketing
"We had a successful workshop on the topic of server-side tagging. Amaury supported us very well with his in-depth knowledge of GTM and GTM server-side." Florian - netzeffekt GmbH
Experience

paidSearch.expert
Freelancer: GA4 / Google Ads / Google Tag Manager / GDPR Cookie Banner
March 2019 - Present (6 years)
Munich, Germany

group.one
Head of Performance Marketing & Tracking Manager
September 2017 - Present (7 years 6 months)
Munich, Germany
Shore (part of group.one since 2024) is the leading provider of cloud-based business solutions for small and medium-sized companies.
  • Management & optimization of the Performance Marketing initiatives
  • Consulting on Web Analytics / Performance Marketing for companies part of group.one

ecomex Business Academy
Remote lecturer
September 2024 - Present (6 months)
Munich, Germany
Ecomex offers business coaching and digital marketing training, focusing on practical skills and career growth.

Auto Europe Deutschland
Head of Performance Marketing
July 2011 - December 2015 (4 years)
Munich, Germany
Managed SEA, Display & Email Marketing for Auto Europe's European branch.
Led a team of 8, negotiated media deals, set budgets, defined marketing goals, and oversaw daily performance.

Insparx GmbH
Performance Marketing Manager
September 2008 - June 2011 (3 years)
Munich, Germany
Managed SEA accounts (Google Ads, Yahoo Search, Bing Ads), conducted A/B and multivariate tests, analyzed performance, and handled budgeting and target setting.

Google France
Associate Account Manager
July 2005 - August 2008 (3 years)
Paris, France
Managed strategic agency accounts (media, SEM/SEO) at Google, provided training on Google products, supported EMEA 3rd party programs, and led AdWords certification sessions.

Google France
Account Strategist
March 2004 - June 2005 (1.5 year)
Paris, France
Analyzed campaign performance to optimize ads, promoted ROI-driven strategies, and trained large customers on various Google products.
Languages
Amaury Guénant
München

tel: +4917630399729
inhouse.sea@gmail.com